Campaigns and Projects
As well as developing new marketing opportunities for our members, we also specialise in the management and delivery of tourism related projects for the region. These include business development and networking, marketing and promotion, and digital marketing including website builds, database management, events marketing and campaign management.
2023/24
- UK Shared Prosperity Funding (SPF) for a groundbreaking project that integrates Web 3.0/Blockchain technology
- Introducing TXGB for businesses in Wales
- Ongoing development of destination websites
- 2023/24 publications - bedroom browser, tear off maps, Visit Mid Wales Guide
- Mid Wales Tourism Conference - (23rd November 2023)
- Our press and media work is ongoing - see our media enquiries page here
2022/23
- Introducing TXGB for businesses in Wales
- Ongoing development of destination websites
- 2022/23 publications - bedroom browser, tear off maps, Visit Mid Wales Guide
- Our press and media work is ongoing - see our media enquiries page here
2021/22
During summer 2022, we undertook the huge task of moving digital platforms to a completely new marketing system. This involved moving our extensive marketing database and re-building both VisitMidWales.co.uk and ShowMeWales.co.uk websites.
Our new platform will provide an excellent foundation to support businesses and the region as we move into what looks like choppy waters ahead. New Mid Wales Visitor Guide Also new for 2022 was our new Mid Wales Visitor Guide. This new publication in DL format was developed in partnership with Town Maps UK and includes a digital version. Advertisers have various options and the publication incudes a centrefold map and branded display stands.
Mid Wales Media Hub provides specialist support for media visits. Providing editorial and responding to enquiries from journalists are a few of the many ways that Duncan Foulkes PR and our membership teamwork with media contacts to promote the region. A number of high-profile media visits were hosted in Mid Wales this year and we are grateful to members who have supported this activity.
This year we have introduced a series of webinars with invited suppliers to assist members identify new booking software ahead of the closure of the Guestlink web booking platform in early 2023. We continue to provide marketing reviews, web build solutions and advice on eCommerce and ePayment solutions, channel and content distribution, including OTAs and product database support exclusively for members.
Our new platform will provide an excellent foundation to support businesses and the region as we move into what looks like choppy waters ahead. New Mid Wales Visitor Guide Also new for 2022 was our new Mid Wales Visitor Guide. This new publication in DL format was developed in partnership with Town Maps UK and includes a digital version. Advertisers have various options and the publication incudes a centrefold map and branded display stands.
Mid Wales Media Hub provides specialist support for media visits. Providing editorial and responding to enquiries from journalists are a few of the many ways that Duncan Foulkes PR and our membership teamwork with media contacts to promote the region. A number of high-profile media visits were hosted in Mid Wales this year and we are grateful to members who have supported this activity.
This year we have introduced a series of webinars with invited suppliers to assist members identify new booking software ahead of the closure of the Guestlink web booking platform in early 2023. We continue to provide marketing reviews, web build solutions and advice on eCommerce and ePayment solutions, channel and content distribution, including OTAs and product database support exclusively for members.
Special Projects
Tourism projects undertaken in 2021/22 included:
Tourism projects undertaken in 2021/22 included:
- Visit Wales Product Database | Helpdesk & Business Support
MWT Helpdesk provides support and assistance for businesses and organisations across Wales that wish to update their Visit Wales business listings. MWT assists NVG in its role as Visit Wales Data Stewards, manages the Welsh Language Helpdesk and maintains major event records on Wales Tourism Product Database (WTPD). Our team works with Visit Wales colleagues to improve the overall quality of the WTPD. - Wales Tourism Alliance
MWT provides specialist support to assist WTA to maintain its website, online diary and enews communications. - Wales Tourism Product Database | Communications and Support
The WTPD database supplies business listings on the visitwales.com, meetinwales.com and traveltrade.visitwales.com websites, and via API data feeds to third party websites. Visit Wales engaged MWT Cymru to review engagement between businesses published to the WTPD database (productlisting.wales) and the effect this has on overall data quality. We undertook an audit and survey of businesses to review current processes including systems, communications and perceived and actual barriers which resulted in a series of evidence-based recommendations. The aim of the survey was to establish the current understanding by businesses of the WTPD database and identify any actual or perceived barriers they had experienced in updating their listing. Questions were designed to assist and improve our understanding of a business’ perceptions of the WTPD and their real-world experiences. On completion, our final report and recommendations were provided to the Visit Wales Digital Team.
2020/21
MWT worked closely with our members, Welsh Government, Wales Tourism Alliance and other key partners, throughout the coronavirus pandemic.
Practically, businesses need to put in place new processes prior to re-opening to visitors/to adhere to government guidelines, and we are working closely with other organisations to get this information and guidance to you as quickly as possible. We have shared information as quickly as possible through our MWT enews updates, MWTCymru.co.uk and Facebook group.
It's so important that our members are really well-informed, and access channels of advice and support as quickly as possible.
We know many of our members are very engaged locally and we are urging our members to start the conversation locally around priorities to ensure our communities remain 'safe'.
Read behavioural analysis report here
We are also re-focusing our target audience to include 'In Wales' visitors and are developing fresh new content and a new ‘look and feel’ on www.visitmidwales.co.uk
Our visitors, businesses and communities have all experienced something unprecedented in our lifetime and we have seen examples of increasing concern, fear, and sometimes aggression towards visitors who have travelled to the region during lockdowns. This sentiment, if it continues may have the potential to harm our tourism economy even after restrictions are lifted and things start to return to normal.
Tourism in Wales is worth £6.3 Billion to the Welsh economy and supports thousands of jobs so it will be vital that we work with our local communities to help reduce some of these fears and provide reassurance at a local level.
We also need to be mindful of the types of visitors we target through external channels (Social Media, Press & PR and www.visitmidwales.co.uk) - the tone of messaging we release will be an integral part of our recovery, helping to market to the types of visitors who share our sense of safety, rural understanding and sense of community – repeat visitors who have a connection with the region will play a key role in this recovery.
Click here if you would like to feedback any comments or suggestions to our team - We'd love to hear your thoughts!
This is Mid Wales 2020/21 (TIPF)
MWT secured 2 years of TIPF funding from Visit Wales to deliver an integrated marketing campaign to promote the Mid Wales region and #realmidwales messages. The project will include social media, user generated content, digital advertising, a new mixed media destination guide, and 'next generation' workshops.
N.B. Elements of this project have now changed in response to the coronavirus pandemic.
Visit Wales WTPD & Business Engagement
The development of a new Wales Tourism Product Database (WTPD) is a key part of the Wales Digital Gateway (WDG) project – in the first instance this will cover accommodation, attractions, activities and events datasets.
MWT is assisting Visit Wales with the introduction of the new WTPD and will be engaging with, and helping businesses and organisations pan-Wales, to manage their details on the new platform and to maximise opportunities around promotion and visibility on VisitWales.com, and to consolidate the work that has been undertaken to date.
Mid & North Wales Business Events
NWT (North Wales Tourism) are leading on a new RTEF funding project to and ensure that Mid/North Wales regions can capitalise on the WG commitment to develop the Business Events market in Wales. MWT will be working closely with NWT to ensure that businesses and organisations in the Mid Wales region are fully aware of the project and participating in promotional opportunities to develop this sector.
Press and PR
Our press and PR work is always ongoing. We deal with a number of press enquiries and press visit requests throughout the year. Most recently we have been organising a press trip for a German TV producer, who is undertaking a travel report for the channel DW which broadcasts in German, English, Spanish and Arabic worldwide. His suggested itinerary takes in much of Mid & North Powys. We have also organised a press trip for Feel Good Food magazine who are staying near Montgomery . We were also pleased to place BBC Top Gear journalists with one of our newest MWT members, Fraithwen Holiday Cottages (who also offer carriage driving via Fraithwen Friesans). Top Gear was road testing the new G wagon.
- B2B Support & Information
Practically, businesses need to put in place new processes prior to re-opening to visitors/to adhere to government guidelines, and we are working closely with other organisations to get this information and guidance to you as quickly as possible. We have shared information as quickly as possible through our MWT enews updates, MWTCymru.co.uk and Facebook group.
It's so important that our members are really well-informed, and access channels of advice and support as quickly as possible.
- Lobbying and Liaising with UK, WG & Local Authority officials
- Working with local communities
We know many of our members are very engaged locally and we are urging our members to start the conversation locally around priorities to ensure our communities remain 'safe'.
- Regional Marketing Campaign / Behavioural Analysis
Read behavioural analysis report here
We are also re-focusing our target audience to include 'In Wales' visitors and are developing fresh new content and a new ‘look and feel’ on www.visitmidwales.co.uk
Our visitors, businesses and communities have all experienced something unprecedented in our lifetime and we have seen examples of increasing concern, fear, and sometimes aggression towards visitors who have travelled to the region during lockdowns. This sentiment, if it continues may have the potential to harm our tourism economy even after restrictions are lifted and things start to return to normal.
Tourism in Wales is worth £6.3 Billion to the Welsh economy and supports thousands of jobs so it will be vital that we work with our local communities to help reduce some of these fears and provide reassurance at a local level.
We also need to be mindful of the types of visitors we target through external channels (Social Media, Press & PR and www.visitmidwales.co.uk) - the tone of messaging we release will be an integral part of our recovery, helping to market to the types of visitors who share our sense of safety, rural understanding and sense of community – repeat visitors who have a connection with the region will play a key role in this recovery.
Click here if you would like to feedback any comments or suggestions to our team - We'd love to hear your thoughts!
This is Mid Wales 2020/21 (TIPF)
MWT secured 2 years of TIPF funding from Visit Wales to deliver an integrated marketing campaign to promote the Mid Wales region and #realmidwales messages. The project will include social media, user generated content, digital advertising, a new mixed media destination guide, and 'next generation' workshops.
N.B. Elements of this project have now changed in response to the coronavirus pandemic.
Visit Wales WTPD & Business Engagement
The development of a new Wales Tourism Product Database (WTPD) is a key part of the Wales Digital Gateway (WDG) project – in the first instance this will cover accommodation, attractions, activities and events datasets.
MWT is assisting Visit Wales with the introduction of the new WTPD and will be engaging with, and helping businesses and organisations pan-Wales, to manage their details on the new platform and to maximise opportunities around promotion and visibility on VisitWales.com, and to consolidate the work that has been undertaken to date.
Mid & North Wales Business Events
NWT (North Wales Tourism) are leading on a new RTEF funding project to and ensure that Mid/North Wales regions can capitalise on the WG commitment to develop the Business Events market in Wales. MWT will be working closely with NWT to ensure that businesses and organisations in the Mid Wales region are fully aware of the project and participating in promotional opportunities to develop this sector.
Press and PR
Our press and PR work is always ongoing. We deal with a number of press enquiries and press visit requests throughout the year. Most recently we have been organising a press trip for a German TV producer, who is undertaking a travel report for the channel DW which broadcasts in German, English, Spanish and Arabic worldwide. His suggested itinerary takes in much of Mid & North Powys. We have also organised a press trip for Feel Good Food magazine who are staying near Montgomery . We were also pleased to place BBC Top Gear journalists with one of our newest MWT members, Fraithwen Holiday Cottages (who also offer carriage driving via Fraithwen Friesans). Top Gear was road testing the new G wagon.
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Website Builds for MWT Cymru Members
As well as developing our main destination websites, we also build websites for individual MWT members. For more information and to view our current website portfolio please click here
Examples of Previous Projects we've worked on...
#RealMidWales Campaign 2019
This project was given a kick start with funding by Visit Wales in 2018, with ongoing opportunities for businesses to get involved tby adopting the new visual signature for Mid Wales and engaging with us on social media.
Click here for more information about Real Mid Wales.
Live streaming took place at four locations on four consecutive days in October: Lake Vyrnwy, Ynys-hir RSPB reserve, Blaenhafren Falls in Hafren Forest, and Mwnt Beach. Eight hours of live video per day was streamed straight onto Visit Mid Wales’ You Tube and Facebook channels. Visit Wales and other project partners e.g. National Trust Wales, National Resources Wales and RSPB Cymru, plus supporters including Lake Vyrnwy Hotel & Spa, Mid Wales My Way and Wales Coast Path also live streamed the footage.
The aim of the project was to immerse potential visitors in Mid Wales direct from their desk/phone. No actors, retouching, editing or special effects. Overall stream results were fantastic.
Click here for Live Stream Results
Real Ceredigion Experiences - the aims of this project were to deliver a pilot programme of activity, including research and workshops, and to develop a network of exemplar businesses to showcase real benefits gained by adopting new ways of working and selling online. A new starter guide for 'Improving Digital Sales' is currently in production and will be available for businesses soon.
Click here for more information about this project
Online Development - work was ongoing to ensure our two high profile visitor-facing websites, www.showmewales.co.uk and www.visitmidwales.co.uk are at the top of their game. These sites generated over 1.7 million unique visitors in 2019. Read more about improvements made to these websites.
Great Days Out in Mid & West Coast Wales promotion - our Mid Wales browser, map and app advertising package was a central plank of our destination marketing activity.
This project was given a kick start with funding by Visit Wales in 2018, with ongoing opportunities for businesses to get involved tby adopting the new visual signature for Mid Wales and engaging with us on social media.
Click here for more information about Real Mid Wales.
Live streaming took place at four locations on four consecutive days in October: Lake Vyrnwy, Ynys-hir RSPB reserve, Blaenhafren Falls in Hafren Forest, and Mwnt Beach. Eight hours of live video per day was streamed straight onto Visit Mid Wales’ You Tube and Facebook channels. Visit Wales and other project partners e.g. National Trust Wales, National Resources Wales and RSPB Cymru, plus supporters including Lake Vyrnwy Hotel & Spa, Mid Wales My Way and Wales Coast Path also live streamed the footage.
The aim of the project was to immerse potential visitors in Mid Wales direct from their desk/phone. No actors, retouching, editing or special effects. Overall stream results were fantastic.
Click here for Live Stream Results
Real Ceredigion Experiences - the aims of this project were to deliver a pilot programme of activity, including research and workshops, and to develop a network of exemplar businesses to showcase real benefits gained by adopting new ways of working and selling online. A new starter guide for 'Improving Digital Sales' is currently in production and will be available for businesses soon.
Click here for more information about this project
Online Development - work was ongoing to ensure our two high profile visitor-facing websites, www.showmewales.co.uk and www.visitmidwales.co.uk are at the top of their game. These sites generated over 1.7 million unique visitors in 2019. Read more about improvements made to these websites.
Great Days Out in Mid & West Coast Wales promotion - our Mid Wales browser, map and app advertising package was a central plank of our destination marketing activity.
Mid Wales Media Collaboration (RTEF June 2016-March 2017)
MWT Cymru was the lead body on the Mid Wales Media Hub project; working closely with a partnership of county council tourism departments (Ceredigion and Powys), and destination partnerships. The project was funded by Visit Wales Regional Tourism Engagement Funding until March 31, 2017 and was all about supporting collaborative PR and media activity across four Mid Wales destinations. These were Ceredigion-Cardigan Bay, Dyfi Biosphere, Cambrian Mountains and Mid and North Powys.
Much of the content generated by The Mid Wales Media Hub including social media and YouTube videos can now be found here, and is used as a resource by members of MWT Cymru and others.
MWT Cymru was the lead body on the Mid Wales Media Hub project; working closely with a partnership of county council tourism departments (Ceredigion and Powys), and destination partnerships. The project was funded by Visit Wales Regional Tourism Engagement Funding until March 31, 2017 and was all about supporting collaborative PR and media activity across four Mid Wales destinations. These were Ceredigion-Cardigan Bay, Dyfi Biosphere, Cambrian Mountains and Mid and North Powys.
Much of the content generated by The Mid Wales Media Hub including social media and YouTube videos can now be found here, and is used as a resource by members of MWT Cymru and others.
Moving Adventures (RTEF August 2015 - March 2016)
The aim of this project was to generate a step-change in how visitors travel to and around the Mid Wales area, enabling and encouraging visitors to make greater use of low impact travel options.
Delivered in partnership with Dyfi Biosphere, MWT developed a new travel brand and toolkit to provide businesses and organisations with help to incorporate travel options within their own marketing.
Wales Trails
The Wales Trails project was aimed at encouraging visitors to explore Wales car-free. The Wales Trails app can be downloaded from the App Store and features the Wales Coastal Path, national walking and cycling routes and scenic trails all linking to things to do and places to visit.